The Effect of Risk Perceptions on Tourists’ Revisit Intentions

It is evident that the risk element has a significant impact on the intention of tourists to travel as well as on their destination selection criteria. Therefore, the determination of risk perception particularly for a destination will be beneficial for the management of that destination. The objective of this study is to reveal the risk perceptions of foreign tourists visiting Marmaris district of Mu?la province which is one of the major tourism centers in Turkey and determine the impact these risks have on their intention to revisit the area. The sampling group of the study consisted of foreign tourists visiting Marmaris district during June and August in 2014. Data was obtained from a total of 387 foreign tourists for the application. The study revealed that the risk perception of tourists in Marmaris was minimal. Furthermore, it was determined that the perceived highest risk involved financial risks while the lowest risk was perceived in terms of socio-psychological dimensions. The study revealed that the risks (socio-psychological risk, time risk, physical risks, financial risks and performance risk) perceived by tourists during their holiday in Marmaris did have an impact on their intentions to visit again. Keywords: Perceived risk, revisit intention, Marmaris distric

The Impact of Destination Image and the Intention to Revisit: A Study Regarding Arab Tourists

The objective of this study is to determine the impact of destination image (cognitive and affective image) on the intention of Arab tourists to revisit Istanbul. The sample group of the study is comprised of Arab tourists who visited Istanbul in January-April 2016. Data was obtained from a total of 385 Arab tourists for the application. Descriptive analyses such as percentage, frequency as well as statistical tests such as factor analysis (confirmatory), reliability analysis were used in the analysis of the obtained data. Furthermore, Structural Equation Model (SEM) was used to analyze the impact of destination image (cognitive and affective image) on the intention of Arab tourists to revisit Istanbul. The study concluded that cognitive image did have an impact on the intention of Arab tourists to revisit Istanbul, however affective image was not effective in terms of intent to revisit

The Effect of Destination Image on Destination Loyalty: An Application In Alanya

The aim of this study was to examine the impact the destination image of Alanya district which is a district of Antalya, one of the main tourism centers in Turkey had on establishing destination loyalty. The sampling group of the study consists of tourists who visited Alanya district of Antalya between the months of June and August in 2012. A survey containing scales pertaining to destination image and destination loyalty was used as a data collection tool for the application and the collected data were analyzed by benefiting from statistical techniques such as factor analysis, reliability analysis, arithmetical average, standard deviation, Pearson correlation analysis and regression analysis. The study concluded that there was a positive and strong affiliation between the destination image which was reported as positive in general by the participants and destination loyalty and that cognitive image had a greater impact on establishing destination loyalty than affective image. Key Words: Destination image, cognitive image, affective image, destination loyalty, Alany